Ecommerce

Methods of payment in the ecommerce during 2011 I am sure that the ecommerce will gain much more weight in our day to day, and factors such as your product catalog, your design, web maintenance thereof, the purchase process or payment methods shall be submitted for analysis. To this must be added a much more meticulous marketing by the company strategy by selecting our bets are for SEO, SEM, affiliation, Social Media or a set of multiple, in many of these cases might be advisable to have an online marketing agency that we apprise and help us make the best decisions in the field of online marketing. But when assembling an e-commerce, online shop, one of the decisions that we have to face is that concerning means of payment we give to our customers. Among the most common options have the cash on delivery, transfer, payment gateway (a virtual POS terminal that can have two modalities ir integrated or not in our web platform), and Paypal. Me ask, which of these shapes is more profitable to trade? well, the answer is easy, Paypal and TPV you charge to sell through them so it cannot be.

Two are us transfer and cash on delivery, there are two costs to be attributed, in transfer usually you charged the Bank to do so in these cases it is usually assume the client and the second cash on delivery is the company carrier that charges in this case usually would be the customer to pay him also. Now well, do good to give the four alternatives of payment to customers? Because it seems that not, according to several experiments conducted in several e-commerce conversion rates increased to the reduced any of the payment methods. And this is a very important fact that you should keep in mind when you decide to mount your online store. Not sobresatureis the customer with possibilities, usually give two payment options or three as much is more than enough. Source: Press release sent by vadanic.